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A ground-breaking approach
pioneered by Fumagalli

29 April 2015

Can we be sure of the origin of meat in Italian cold cuts?

The new EU label still does not address all the questions

The introduction of the new European label food is undoubtedly influencing our behaviour when purchasing a product.
Consumers suffering from allergies may finally be able to avoid unpleasant surprises by having clear allergen information on packaging, including a complete and detailed list of all the substances used and the preservation treatments employed in products on the market. However, we will have to wait until at least next month to be certain about the origin of fresh meat: currently (following the BSE scandal) only cows can be traced for birth, rearing and slaughter; not poultry, sheep, goats, and especially pigs, the stars of many of the highlights of Italian gastronomy.
Anyone wishing to act in advance can choose products in the Menoplastica line from Fumagalli Food Industry S.p.A., which uses meat from animals born, selected and bred in Italy on farms which are owned or rented exclusively by the firm, where pigs are raised with systems of control and feed set by strict rules determined by Fumagalli.
Companies that have structured and certified the production chain, therefore, have an advantage when it comes to keeping up with the demands for guarantees that the European Union has included in the new regulations. These rules, designed to protect consumers, may be slow in coming, but they are heading in the direction of total market transparency, an essential requirement for European consumers in the twenty-first century.

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Controlling the production chain is the basis for reducing food waste
Project #Filiereintelligenti (“intelligent production chain”)

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