Italians’ new awareness about food – that’s the big plus of Expo 2015.
During the six months of the Milan EXPO, 21.5 million people visited the World’s Fair.
An unexpectedly positive turnout of visitors, both Italian and foreign, was matched by the legacy of values that EXPO will leave behind not only for future events in the series, but also in the minds of all citizens.
“Even Italian consumers have acquired a new awareness towards food,” says Arnaldo Santi, director of marketing and communications for the Fumagalli group, “and for us this is the most important result of EXPO. For the foreign market, the sustainability of the supply chain, food safety, environmental protection, animal welfare, the links between Italian products and regional traditions – these are long-established values and they are essential in choosing the final product. Today, Italian consumers as well have become more demanding and careful about what they eat. For years we have been working in this direction and with the “Ethical Label” project, which sums up our company philosophy and offers a reflection on the themes of EXPO, we can say that we have achieved our goals. ”
The Fumagalli Group was present at EXPO in the Federalimentare Pavilion, entitled “Cibus is Italy” (“Food is Italy”), which hosted companies in the industrial agribusiness sector, one of the great strengths of our country.
During EXPO there was a great deal of engagement with other companies and consumers from all over the world. It was an opportunity to meet and make contact with the widest possible audience.
“The merit of the Universal Exhibition is to have turned a spotlight on the Italian food sector,” said Santi, “This has established us once again as a global benchmark in terms of food and nutrition.”
The goal which the project now aims to achieve is to transform the site where EXPO was held into a citadel of science and innovation, a great centre of global research on nutrition, genetics, Big Data and eco-sustainability.