Less plastic in the packaging of cold meats, without compromising on quality and safety.
The issue of waste management is a global emergency. Unfortunately, the daily reports in national newspapers of the discovery of illegal dumps, land contamination, and urban waste emergencies suggest that Italy is not the most virtuous of countries in this regard.
In spite of this, seven of our regions have already attained the EU’s objective of recycling 50% of waste by 2020, and a further three regions are expected to attain it soon.
Recycling reduces the quantity of CO2 released into the atmosphere, and it creates resources out of waste.
“In 2013, recycling of urban waste in Italy – waste such as paper, cardboard, glass, plastic, steel, aluminium, wood, electrical equipment and tyres – prevented 9,144,541 tonnes of CO2 emissions,” says Alessandro Marangoni, CEO of Althesys, a company that provides strategic consultancy to the environmental, energy and infrastructure sectors. “In financial terms, if we calculate the value of greenhouse gas emissions at the current European market prices under the Emissions Trading Scheme, this equates to a saving of €56 million. The saving is even higher if we do the calculations with the value of the UK’s carbon tax: €183 million.”
The huge expense of waste disposal could be considerably reduced by a shared commitment by Italian industries to reduce the quantity of packaging materials used and to develop new types of packaging. Fumagalli is doing its part by developing a new type of packaging for its cold meats which uses 35% less plastic without compromising on the quality and safety of the products.
As awareness of environmental issues grows among producers, distributors, retailers, consumers and other parties involved in the life cycle of packaging, we will see significant financial, environmental and health benefits.