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DEONTOLOGY

Where operations meet ethics.

29 April 2015

The defence of Made in Italy starts with the choices made by entrepreneurs

Breeding, slaughtering and processing meat in our home country is a guarantee of protection for our food culture.

The whole world envies our lifestyle, the beauty of our landscapes, our incredible artistic heritage, the elegance of our products and the deliciousness of our cuisine as well as our food and wine production: “Made in Italy” has become a brand known in every corner of the world.

Defending this national heritage is a duty for Italian entrepreneurs, in order to avoid losing competitiveness in those sectors where we are now established champions. The danger, however, is not always external: the anxious search to contain production costs and the constant lowering of selling prices drives many homegrown companies to shift production abroad, where labour is cheaper, or to use completely non-Italian raw materials, since they are unable to compete on quality and to keep up with market pressures. This is not the case, however, with Fumagalli Food Industry Spa, which has chosen to build its production chain entirely in Italy, from the farm to the packaging we use.

In the food farming sector, this risk is even more serious, because in addition to damaging a vital sector of the economy of our country, it puts the safety of consumers at risk.

Wine, oil, cheese and cold cuts, just to mention some types of Italian products classified with the exclusive DOP and DOCG denominations, are imitated and counterfeited in many international markets, often even with the consent of the governments of those countries. To stop this haemorrhaging of resources and labour, productive sectors must root the production and processing of raw materials in the national territory and influence Italian and European institutions to protect our consortia.

It is not hard to find success stories: starting this year, the phrase “prosciutto crudo” can only be used in Canada to describe delicious Italian hams, thus striking a blow against those who have taken advantage of this world-famous denomination to sell pork products that have never set foot in Italy.

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